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In the words of His Royal Highness the Prince of Wales: 
”Wool’s sustainable and biodegradable properties provide a unique natural option for us all…We need to put nature at the heart of how we operate and to evolve our economic model, putting people and planet at the heart of global value creation.”

Wool is a protein fibre formed in the skin of sheep, and is thus one hundred percent natural, not man-made. Since the Stone Age it has been appreciated as one of the most effective forms of all-weather protection known to man, and science has not produced a fibre which matches its unique properties.

As long as there is grass to graze on, sheep will every year produce a new fleece, making wool a renewable fibre source. Woolgrowers actively work to safeguard the environment and improve efficiency, endeavouring to make the wool industry sustainable for future generations.

At the end of its useful life wool can be returned to the soil, where it decomposes releasing valuable nutrients into the ground. When a natural wool fibre is disposed of in soil, it takes a very short time to break down, whereas most synthetics are extremely slow to degrade.

As the humidity of the surrounding air rises and falls, the fibre absorbs and releases water vapour. Heat is generated and retained during the absorption phase, which makes wool a natural insulator. Used in the home, wool insulation helps to reduce energy costs and prevents the loss of energy to the external environment, thus reducing carbon emissions.